I’m an experienced product designer who has been deeply involved in the tech industry for over a decade. My journey includes working at Yolda, most recently, a B2B logistics startup, from its pre-seed phase. As the sole product designer, I crafted the initial models and prototypes. Together with a talented team, we developed the Yolda Shipper and Carrier applications, leveraging AI technology to seamlessly connect companies with carriers. Over four years, I led the Experience team, managing designers and researchers to create user-centered, AI-driven logistics solutions that revolutionized the transportation industry.